License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Puma Plays Co-Op with Cloud9

Cloud9 PUMA.png
Puma teams with esports brand Cloud9 to create apparel and footwear for gamers.

Puma has teamed with esports brand Cloud9 to launch a new line of apparel and accessories.

The line includes a set of three Puma footwear silhouettes in the form of the Future Rider, RS-X and the AGF. All three styles were made for the casual gamer. Each pair of shoes aims to provide comfort for active gamers, whether they are at home or on the go.

The Future Rider sports a casual streetwear style accented with Cloud9’s vibrant blue color throughout. PUMA’s RS-X is highlighted by a bold silhouette that leverages the company’s Running System technology and a highly cushioned midsole. Finally, the AGF features a sleek design aimed to provide comfort and grip for various active gaming modes due to a sock-like fit. 

Puma’s latest collection retails for $12 - $120. The entire line is available later this month at Puma.com, Cloud9.gg and the Puma NYC store. Select items will also become available at Footlocker, Amazon.com and Pacsun in the coming weeks.

The deal extends Puma’s partnerships in the gaming space. Earlier this year, the company teamed with Nintendo to drop a “Super Mario 64”-themed sneaker.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish