As the first official beer of the Team Liquid "League of Legends" team, Bud Light will host virtual tailgates featuring Liquid talent and casters, as well as live games and giveaways on the Team Liquid Discord channel for viewers 21 and older.
The brands are also launching a series of shows and more content:
- "Coaching After Dark" on twitch.tv/budlight is a four-part, live-stream series where "LoL" coaches and talent deliver one-on-one chalk talks and strategy sessions to two aspiring pros. Fans will also have the chance to win special giveaways while tuning in;
- A podcast-style show (available across Spotify, Apple and Google podcasts) featuring the L.C.S. roster, coaching staff and friends of the squad, talking all things "LoL" esports; and
- Other LCS-related streams throughout the year, featuring Team Liquid athletes and content creators