eDivisie, the official Netherlands FIFA esports league, has teamed with H&M Netherlands for a partnership that will last two seasons.

For the partnership, H&M will be visible throughout the FIFA competition, both during and after games and interviews, producing a video for the eDivisie community.

“When you feel good, you perform better,” says Laura Mascas, marketing and communication head, H&M Netherlands to Esports Insider. “A good outfit can definitely contribute to this. Partly for this reason, the eDivisie and H&M are a great match. The enormous reach of the digital football league makes the eDivisie an excellent partner for us to address a relevant group. We are very much looking forward to working with eDivisie to create appealing content that we can use to inspire young people.”

Branded content in collaboration with the players of eDivisie will be produced later in the season, where they will reveal tips and tricks for success.

“In any collaboration, it is essential for a partner to achieve the predetermined objectives,” says Arnoud Schonis, project manager, eSports, Eredivisie CV to Esports Insider. “I am convinced that together with H&M we will offer our community fantastic content and activations and see positive results at the end of this season.”