One phase in the new Ralph Lauren x G2 Esports campaign places "League of Legends" pro-player Martin "Rekkles" Larsson among other global athletes in a 16th-anniversary Ralph Lauren Wimbledon collection.
"Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms," says Alice Delahunt, chief digital and content officer, Ralph Lauren. "It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment."
"Today is one of the most special days in my life and G2's history," says Carlos "Ocelote" Rodriguez, founder, chief executive officer, G2 Esports. "A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming
The new Ralph Lauren campaign joins licensing partnerships with Adidas, campaign extensions with Betway and a digital push with the new luxury partner across social media platforms TikTok, Twitter, Instagram and YouTube, among others.
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