Blue Diamond Partners with 100 Thieves to Create Summer Camp Experience

100 Thieves releases YouTube channel series documenting the "XTREMES Creator Camp." 

October 8, 2021

100 Thieves, an esports organization and lifestyle brand, has released a seven-episode YouTube series documenting the "XTREMES Creator Camp" in partnership with Blue Diamond Almonds, one of the world's leading almond marketers. 

The camp experience, curated by 100 Thieves with Blue Diamond, brings together 16 streamers, influencers and content creators, including Nadeshot, Valkyrae and 2Hype, to team up and compete in challenges. 100 Thieves content creators also competed in the popular Blue Diamond 

#28XTREMESChallenge

, featuring the brand's most recent product launch, 

Blue Diamond XTREMES almonds

. The creators documented the challenges through behind-the-scenes creator vlogs and in the 

100 Thieves YouTube series

"With the high level of engagement the #28XTREMES challenge received when we launched the new product, we knew we had an opportunity to take it to the next level," says Suzanne Hagener, vice president brand marketing, Blue Diamond. "What better way to bring it to life than with

the world's most influential gamers. These content creators are known to engage with their audiences in the most authentic way, so it made sense to partner with 100 Thieves." 