Blue Diamond Partners with 100 Thieves to Create Summer Camp Experience

100 Thieves releases YouTube channel series documenting the "XTREMES Creator Camp."

License Global

October 8, 2021

1 Min Read

100 Thieves, an esports organization and lifestyle brand, has released a seven-episode YouTube series documenting the "XTREMES Creator Camp" in partnership with Blue Diamond Almonds, one of the world's leading almond marketers.  

The camp experience, curated by 100 Thieves with Blue Diamond, brings together 16 streamers, influencers and content creators, including Nadeshot, Valkyrae and 2Hype, to team up and compete in challenges. 100 Thieves content creators also competed in the popular Blue Diamond #28XTREMESChallenge, featuring the brand's most recent product launch, Blue Diamond XTREMES almonds. The creators documented the challenges through behind-the-scenes creator vlogs and in the 100 Thieves YouTube series.  

"With the high level of engagement the #28XTREMES challenge received when we launched the new product, we knew we had an opportunity to take it to the next level," says Suzanne Hagener, vice president brand marketing, Blue Diamond. "What better way to bring it to life than with the world's most influential gamers. These content creators are known to engage with their audiences in the most authentic way, so it made sense to partner with 100 Thieves."  

To view the 100 Thieves "Xtremes Creator Camp" series, visit

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like