Global Esports Federation Names IMG Strategic Partner

Agency will promote upcoming GEF competitive events.

April 21, 2022

IMG

The Global Esports Federation has announced the appointment of IMG as its strategic partner. IMG will collaborate with the GEF and its strategic partner for Esports Services, FACEIT, to shape the inaugural Commonwealth Esports Championships in Birmingham this August. IMG will also support and provide commercial consultancy for the second edition of the GEF's flagship event, the Istanbul 2022 Global Esports Games in December.

"We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair, brand, marketing, communications commission, GEF. "This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and brands around the world. We look forward to creating tremendous value for the GEF and our worldwide properties together."

"It's the connection and sharing of our human stories that are unlocking the superpowers of our time,” says Paul J. Foster, chief executive officer, GEF. “We are proud to collaborate with IMG

as we help to unite passionate brands with esports, sport, powerful technology and the Global Esports' limitless innovation. We have seen the magic that powerful partnerships can create for our community. In our #worldconnected community, we level up our collective strengths and unlock opportunities together. Our worldwide collective of GEF partners shares our optimism for the future and deep commitment to our community, elevating esports on the global stage."

"This is an exciting year for the Global Esports Federation and esports in general, and we are delighted to bring our expertise in a wide range of areas to ensure these major events are successful,” says Richard Wise, senior vice president, content and channels, IMG. “The world of esports has grown enormously in recent years and these two events will provide outstanding entertainment for fans all over the world."

In 2021, IMG signed a consultancy partnership with the Global Esports Games Organizing Committee and successfully staged the highly anticipated inaugural Singapore 2021 Global Esports Games. The first GEG attracted over 500 million accumulated views, including 4.4 million global live views during the two-day live event in Singapore.