H4X (pronounced “Hacks”) has announced an exclusive apparel capsule collection with FaZe Clan member and fashion model Nate Hill. This is the second collaboration between the brand and the competitive gamer. Hill’s first drop last March sold out in under two hours.
“It’s always a pleasure to work with talented fashion-forward players like Nate Hill,” says Sean Bruce, director, business development, H4X. “As it allows our creative team to really develop something special together that is truly unparalleled by anyone else in the esports industry.”
Inspired by Hill’s imagination, the capsule collection is dubbed, “The Kid From Somewhere,” lifted from Hill’s favorite quote, “we are all just a kid from somewhere” and brings to life Hill’s hand-drawn doodles, as well as hits of the color red as a nod to the renowned FaZe Clan.
“I’m so stoked to be working with H4X for a second time,” says Hill. “I’ve always been passionate about fashion and I’m hoping this personalized collection inspires kids everywhere to follow their dreams, and also remember to have fun and not take themselves too seriously.”
The limited-edition capsule collection consists of a genderless, tailor-made drop shoulder hoodie and draw-string joggers. The black-on-black set features custom fabric, scrapbook puff print and a variety of polished hardware details.
“It was cool to collab again with Nate to bring his vision to life,” says Cole Gurman, chief executive officer, H4X. “As gaming has become an integral part of our consumers' lives, we know first-hand what it’s like for them to ‘turn it on’ and accomplish the near-impossible. It’s really no different than a traditional athlete except for one disruptive element – the ability to maintain poise in a whimsical fashion. It’s an attitude of professionalism while not taking yourself too seriously, and that is what we are aiming for with Nate’s new 100 percent custom collection.”
The collection is available now