Earthbound Brands Lands Deal with Hearst Mags

Licensing and brand management company Earthbound Brands has secured a deal with Hearst’s Men's Health and Women's Health magazines.
License Global

October 16, 2018

Earthbound Brands Lands Deal with Hearst Mags

As part of the deal, Earthbound will work to expand both award-winning publications into product lines spanning nutrition, food, fitness, personal care and lifestyle categories. The editors at both publications will participate in product development.

"We feel privileged to work with Earthbound's prolific licensing team to expand and extend the preeminent wellness lifestyle positioning of

Men's Health

and

Women's Health

across all categories, channels and platforms, into new consumer products and experiences that can foster and strengthen deeper connections with our loyal readers and followers," says Steve Ross, global chief licensing officer and head of brand development, Hearst magazines.

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