License Global
October 16, 2018
As part of the deal, Earthbound will work to expand both award-winning publications into product lines spanning nutrition, food, fitness, personal care and lifestyle categories. The editors at both publications will participate in product development.
"We feel privileged to work with Earthbound's prolific licensing team to expand and extend the preeminent wellness lifestyle positioning of
Men's Health
and
Women's Health
across all categories, channels and platforms, into new consumer products and experiences that can foster and strengthen deeper connections with our loyal readers and followers," says Steve Ross, global chief licensing officer and head of brand development, Hearst magazines.
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