Guru Studio Earns TV Rights for Puffin’s ‘Where’s Spot?’ Children’s Book

Puffin, part of Penguin Random House Children’s UK, has announced the TV rights to its children’s book series, “Spot,” have been optioned by animated storyteller, Guru Studio.

Eric Hill’s loveable puppy, Spot, first appeared in 1980 in the first lift-the-flap storybook, “Where’s Spot?” and has since sold over 65 million books worldwide. The books have been translated into more than 60 languages, including braille and sign language, across more than 20 formats, including lift-the-flap books, board books and novelty titles.

The Fun with Spot consumer products and licensing program, including toys, apparel and live experiences, is managed in-house by Penguin Ventures.

“Spot holds a special place in the hearts of millions of families around the world as Eric Hill’s dynamic storytelling and lift-the-flap discovery moments invite children to become part of the story,” says Frank Falcone, president, executive creative director, Guru Studio. “As stewards of this cherished literary legacy, we will inspire that same engaged curiosity, bringing a fresh and contemporary feel for today’s preschoolers.”

“Puffin is proud to be the home of Eric Hill’s beloved Spot,” says Francesca Dow, managing director, Penguin Random House Children’s UK. “His child-like, inquisitive nature and boundless energy have captivated small children for over 40 years. Spot’s timeless appeal lies in his simplicity and in Eric’s ability to capture the essence of early childhood experiences. Guru recognizes Spot’s unique appeal and this, together with an impressive portfolio and roster of talent, creates an exciting opportunity to bring Spot to new audiences via animation. We can’t wait to see Spot come bounding onto screen to excite and entertain millions of young children and their families, reaching new fans and old.”

Guru has brought on board award-winning children’s author and TV veteran, Sarah Maizes, to guide the project. A former executive at Amazon Kids+ and the Jim Henson Company, Maizes’ credits include “Harriet the Spy” (AppleTV+), “Dinosaur Train” (PBSKids), “Randi Zuckerberg’s Dot” and “Hello Kitty: Super Style” (Amazon Kids+).