Lisle Licensing Adds Studio Blom to Lifestyle Portfolio

Lisle Licensing has announced it has bolstered its lifestyle portfolio, with the signing of design brand, Studio Blom. Collaborating with publisher, Pigment, the northern-based brand is known for its feel-good eclectic, maximalist greetings card designs.

The company’s greeting cards range retails in almost 1,000 independent retailers, as well as Oliver Bonas, Sainsbury’s, Waterstones, WH Smith and Tesco & Morrison’s, which has paved the way for partnerships and the potential to grow its licensing program. 

“We are seeing its outstanding design credentials translating onto many high-quality products at accessible price points for the broadest range of shoppers,” says Martin Powderly, creative director, Pigment. “We’ve been overwhelmed by the response to our initial greetings card collection and have appointed the team at Lisle Licensing to take this brand into many more categories in 2024/25.”

Lisle will aim to broaden Studio Blom’s original greeting card range with stationery lines, notepads, pens and planners. Extending the brand into the lifestyle category, the focus will be targeted toward confectionery, chocolate gifts and baking, kitchenware and homeware, home fragrance and selfcare, plus seasonal gifting Christmas and spring seasons 2025/26.

The first licensee to on-board is Widdop and Co., which will work with Studio Blom and Lisle Licensing to develop products spanning gifting, dinnerware and drinkware, crafting, home accessories, candles and home fragrance. The first collection will launch in August.

“This is such a fun brand to represent with its bold, out-there designs and the team’s constant enthusiasm to innovate as they move into the licensing sector,” says Becky Sherwood, retail and licensing manager, Lisle Licensing. “We are delighted to have Widdop and Co. as the first licensee who recognize ‘sentiment’ as a consumer trend that retailers are wanting to embrace; having Studio Blom join their impressive list of existing licensees is a great starting point for growth in 2024.”