Issue contains activities themed around the brand’s core values of friendship, messy play and the outdoors.

License Global

January 22, 2024

1 Min Read
Everything Pip and Posy Magazine, Kennedy Publishing
"Everything Pip and Posy" MagazineKennedy Publishing

Kennedy Publishing has announced the launch of “Everything Pip and Posy Magazine,” based on Magic Light Pictures’ animated “Pip and Posy” TV series.

Launched in 2019, “Everything” magazine is a preschool title designed to explore rotating themes and brands through bright and fun content. Its latest “Pip and Posy” one-shot will be on sale starting Feb. 7.

The issue contains activities – three crafts, two stories and plenty of coloring – themed around the brand’s core values of friendship, messy play and the outdoors. It also includes a pull-out reward chart, “Play with Posy” mini activities and a competition from master toy partner, Bandai. The magazine comes with a “Pip and Posy” gardening set, seeds and sticker sheet.

“Everything Pip and Posy” magazine also incorporates educational content with an Early Years Learning panel offering accessible activities geared toward developing key skills that are flagged throughout.

“We first partnered with Magic Light Pictures when including ‘Pip and Posy’ in Milkshake! magazine,” says Maddie Halladay, senior editor, licensing assistant, Kennedy Publishing. “We immediately saw its huge potential to delight our young readers. We particularly love the brand’s focus on imagination, fun and learning, which align with the core elements found across our whole preschool portfolio."

“We’re so excited to see ‘Pip and Posy’ come to life within the pages of the one-shot issue,” says Hollie Bladen, ‘Pip and Posy’ brand manager, Magic Light Pictures. “It’s a really natural extension for the brand and allows the themes of friendship and play to be explored in a new way.”

This one-shot issue of “Everything Pip and Posy” magazine follows Kennedy Publishing’s other one-shot issues with brands such as Hot Wheels and Sylvanian Families.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like