Animaccord Strengthens Global Publishing for ‘Masha and the Bear’

Animaccord, the global entertainment company behind the “Masha and the Bear” brand, has unveiled its foothold in the realm of global publishing. Showcasing a portfolio of long-term partnerships, Animaccord demonstrates a presence in the publishing industry, offering over 500 SKUs that cater to the varied interests of children around the world. 

In Q4 2023, Editorial Vertice debuted with “Masha and the Bear” coloring books across all its retail channels, while Editora Aladino will introduce its branded sticker books, also available through all retail outlets in Q3 2024.  

This year, Phidal renewed its rights to distribute novelty books through its retail channels in the U.S. and across EMEA. The renewal also extends to Ediciones Larousse, which offers educational and coloring books in Mexico, as well as Ciranda Cultural in Brazil and Prakash Books in India, both of which provide storybooks and activity books through retail outlets. 

In Eastern Europe and beyond, Polish Harper Collins offers all publishing formats across all retail, complemented by Media Service Zawada’s additional formats. Recent launches have been conducted by Pro Films, which released storybooks and activity books in Bulgaria, and Menart Publishing, which made activity books available in all retail outlets across Slovenia. Long-term partners such as Luppa launched partwork collections in the Czech Republic in February. Other publishing activity for the brand includes a continuous partnership with regional market leaders such as Kolibri in Hungary and Litera in Romania and Moldova, which sell storybooks and activity books across all retail outlets.  

Related:‘Masha and the Bear’ Gets Multi-Language Online Platform

In Italy, Animaccord offers a variety of “Masha and the Bear” products through partnerships with Play Press (activity books in kiosks and in general retail), Pon Pon Edizioni (storybooks and activity books in all retail) and Panini (magazines and comics in kiosks). 

In France, Hachette covers all major book formats, including storybooks, activity books, novelties and puzzle books, available across all retail outlets. Notably, the publisher draws inspiration not only from the main content but also integrates stories from special video formats. 

In Iberia, Animaccord has secured extensive publishing coverage with Grupo Anaya, which has renewed its commitment to distribute activity books in both Spanish and Catalan, and Angel Europa, which continues to distribute activity books in Spanish, through bookstores and other book channels. Meanwhile, in Portugal, Zero A Oito has been distributing “Masha and the Bear” magazines through its kiosks for many years.