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January 24, 2024
Rizzoli and Mattel have announced “Barbie: The World Tour,” a new illustrated book capturing the glamour and high style of Barbie. For the press tour following the record-breaking release of Greta Gerwig’s award-winning, acclaimed film, “Barbie,” producer and star, Margot Robbie, and her stylist, Andrew Mukamal, immersed themselves in some of Barbie’s most iconic outfits and curated vintage pieces, then approached designers, from Giorgio Armani to Donatella Versace, to create looks inspired by the doll-size originals. Many of these looks were not seen as the official “Barbie” press tour was cut short – so Robbie and Mukamal worked with fashion photographer, Craig McDean, to shoot her in the looks exactly as they were curated: Schiaparelli in Los Angeles, Vivienne Westwood in London, vintage Chanel with matching Streamline luggage at the airport and more.
“This book is the culmination of tens of thousands of hours of work by some of the most talented and creative visionaries and designers on Earth,” says Mukamal. “Margot and I felt compelled to share this with the world. We hope you love it as much as we do.”
Accompanying McDean’s photography are images of original Barbie dolls from the period, a treasure trove of rare materials from Mattel’s Barbie fashion archives and the designers’ sketches and Polaroids from fittings, layered into collage by art director, Fabien Baron. With text by Robbie and Mukamal, as well as handwritten contributions from the designers behind the looks (from Olivier Rousteing and Michelle Ochs to Manolo Blahnik and Jeremy Scott), the book blends high fashion with Barbie’s world – the dolls, the history and the style that have captured imaginations for 65 years.
“‘Barbie: The World Tour’ is the ultimate realization of Barbiecore, with iconic looks inspired by Barbie’s 65-years of fashion history, now brought to life by Margot and Andrew with best-in-class designers,” says Lisa McKnight, executive vice president, chief brand officer, Mattel. “It’s been inspiring to see the world follow the designs curated by Margot and Andrew in celebration of the movie, ‘Barbie.’ Rich with unexpected playfulness, historic nods and self-expression, these looks represent an exciting new take on Barbie style.”
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