Gary Vaynerchuk Inks Deal with HarperCollins

Gary Vaynerchuk has signed a children’s book deal with HarperCollins Publishers. Based on Vaynerchuk’s VeeFriends characters, the debut picture book, “Meet Me in the Middle,” will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig. The book will be published July 16. 

“Meet Me in the Middle” is a two-sided, flip-the-book-around story that helps readers see how different the world looks from another point of view. Start the book from the front, and readers will learn about Eager Eagle’s day. Flip it over, and readers will see the same story from Patient Pig’s perspective.   

“I have been thinking about these characters and how to bring their traits and characteristics to the world for years,” says Vaynerchuk. “I am incredibly excited to introduce Eager Eagle and Patient Pig to new generations through this VeeFriends book. This isn’t just about storytelling; it’s about injecting a dose of patience and eagerness into the hearts of the newest generation. There’s balance in meeting in the middle.” 

“Gary Vaynerchuk has long been teaching entrepreneurs that success doesn’t just come from ‘beating the competition,’” says David Linker, editorial director, HarperCollins Children’s Books. “Success comes from understanding, from empathy and more often than not, from teamwork. ‘Meet Me in the Middle’ shows one story from two sides and teaches kids fundamental values about getting ahead in life. Any parent who wants to set their children on the path to true success will love having this book as part of their family’s library.”