Bluffer's Guides Builds Imprint, Licensing Program

Haynes Publishing will relaunch its technical and lifestyle manuals as a Haynes imprint of the Bluffer’s Guides. Bluffer’s Guides will also seek new licensing and promotional opportunities.

Under the terms of the agreement, 12-15 titles will be added to the existing 16 titles each year, each written by an expert in his or her field.

The licensing program will focus on extending the Bluffer’s Guides topics, logos, illustrations and more across many products. Haynes has made rights available, specifically to the gifting market.

Bluffer’s Guides offer humorous, pocket-sized manuals that inform readers about a wide array of topics including fishing, etiquette, wine and more.

The first title, The Bluffer's Guide to Brexit is available now.

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