Aadarsh Brings Licensing Books to India


Aadarsh is planning bring the Basics of Licensing book series, created in collaboration with the International Licensing Industry Merchandisers’ Association (LIMA), to India.

The series, which includes Basics of Licensing and a sequel, Basics of Licensing: Licensee Edition, was co-authored by Gregory J. Battersby and Danny Simon, who together boast 60-plus years of licensing experience.