Aadarsh Brings Licensing Books to India

 Publisher Aadarsh is planning a series of manuals in India about licensing created in collaboration with LIMA. 

April 6, 2018

Aadarsh Brings Licensing Books to India

Aadarsh is planning bring the Basics of Licensing book series, created in collaboration with the International Licensing Industry Merchandisers’ Association (LIMA), to India.

The series, which includes

Basics of Licensing

and a sequel,

Basics of Licensing: Licensee Edition,

was co-authored by Gregory J. Battersby and Danny Simon, who together boast 60-plus years of licensing experience. 

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