Mentra by SATS is a newly launched digital service that enables fitness training from home across the Nordics. Using a combination of result-driven workout classes and gamification, the offering is supplemented by several interactive features. Mentra members have on-demand access to hundreds of classes with cardio, yoga and strength training, as well as the opportunity to attend live classes and connect with friends – all with the same professional quality found at a traditional SATS fitness club. The classes’ music selection will be hand-picked by the trainers and professional music curators to elevate the entire training experience.
“We are really happy to announce this agreement with Universal,” says Christian Øvregaard, head,
“Fitness is a great example of how fans are connecting with artists and discovering songs in ways that were unimaginable just a few years ago,” says Holger Christoph, senior vice president, digital business, Universal Music Central Europe. “With this collaboration, Mentra will be able to provide its users with a far more engaging and enjoyable experience. Trainers and users alike will have access to the most popular music from around the world.”
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