Gold’s Gym has selected Learfield Specialty Brands, a division of Learfield Licensing, to be its global representative across all licensing and merchandising categories.
Under the agreement, Learfield Licensing will continue to grow the legendary fitness brand and will explore licensing opportunities in categories including nutrition, supplements, performance and casual apparel. In addition, Learfield will focus on creating new partnerships with innovative companies to advance health and fitness through technology.
“We are excited to begin the partnership with Learfield Licensing Partners to grow our global licensing program,” says Craig Sherwood, senior vice president, franchise and licensing, Gold’s Gym. “We chose Learfield because of its deep experience in licensing and their strong operating systems. We are confident the Learfield team will enhance and grow our high-quality line of branded products around the world.”
Gold’s Gym currently operates more than 700 fitness centers across the U.S. and abroad.