As the executive responsible for Nike’s direct-to-consumer business across Europe, the Middle East and Africa (EMEA), Dunlop directed Nike store growth and digital expansion by focusing on consumers and his team, helping position Nike as the leading sports brand across the region.
“I’m thrilled to welcome Jason as my partner in leading CrossFit towards our goal of transforming 100 million lives,” says Eric Roza, chief executive officer, CrossFit. “Jason’s expertise leading the hypergrowth of some of the world’s leading brands across Europe, the Middle East and Africa will be a powerful driver for achieving CrossFit’s mission.”
As president of CrossFit, Dunlop will partner with Roza to capitalize on CrossFit’s broad worldwide opportunities, including the
“Through its passionate community and proven ability to transform lives, CrossFit has come a long way from its humble roots, but it has barely begun to tap its unlimited global potential,” says Dunlop. “I am confident that we can build CrossFit into an iconic worldwide brand on par with Nike and Starbucks, and I am as excited today to join the CrossFit community as I was five years ago when I first walked into a CrossFit box and felt that sense of community, inclusivity and mission.”
In addition to Nike, Dunlop has also served in senior roles with Starbucks, Canada Goose, Waterstones, The Body Shop, Marks & Spencer and The Gap. As chief operating officer, EMEA, Starbucks he was responsible for all aspects of the brand’s retail operations across the 2,750 stores and 41 countries that comprise the company’s EMEA business.
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