Lululemon Expands Fitness Platform

Membership offers a variety of workouts at home and in-person with trainers and studio partners.
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September 29, 2022

Model exercising using the Lululemon Mirror.
Model exercising using the Lululemon Mirror.Lululemon Athletica


Athletica has unveiled Lululemon Studio, a new service connecting members to fitness content, community and products at home, in person and on-the-go.  

Lululemon Studio will launch on Oct. 5 and will be accessible through the Lululemon Studio Mirror app and in-person experiences. The platform builds upon more than 10,000 on demand and livestreamed classes that have been available with a Mirror subscription and adds content from fitness and wellness partners across North America. 

Lululemon Studio members will have access to studios online and in-person, including AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will be able to stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations, in addition to receiving discounts on Lululemon product, early access to Lululemon events and more. 

“Our guests’ fitness needs have evolved and Lululemon Studio is solving for

them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America,” says Nikki Neuburger, chief brand officer, Lululemon. “Lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home – you can have both.”  

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