Gold's Gym Pumps Up Apparel Line

Gold’s Gym and fitness apparel brand Gymshark have paired up for a line of limited-edition performance wear.

License Global

May 9, 2018

1 Min Read

The Gymshark x Gold’s Gym collection will include men’s and women’s styles, a unique color palette and body shaping separates for fitness enthusiasts.

“Our partnership with Gymshark is just one of the many ways Gold's Gym continues to redefine ourselves in the fitness industry,” says Craig Sherwood, senior vice president, franchise and licensing, Gold’s Gym. "This collaboration allows us to further engage with the growing worldwide fitness audience through innovative performance apparel."

To celebrate the partnership, Gymshark and Gold’s Gym will host a pop-up event at the iconic Gold’s Gym Venice in Venice, Calif. on May 6. Attendees will have a chance to purchase the collection before it goes on sale.

Gymshark x Gold's Gym will launch June 1 on Gymshark.com for a limited time.

Read more about:

Gold's Gym

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like