Fitness brand announces search for new partners across production and distribution for its licensed exercise equipment retail line.

License Global

December 12, 2019

1 Min Read

Gold’s Gym has issued a request for proposal (“RFP”) for home equipment license agreements across global territories and multiple global distribution channels.

The RFP follows the pending expiration of Gold’s Gym’s exclusive agreement with fitness equipment manufacturer and marketer ICON Health & Fitness on Dec. 31.

“Gold’s Gym is an iconic brand that is recognized around the world, so we are looking for a partner with the capabilities to deliver world-class equipment on a global scale” says Craig Sherwood, chief development officer, Gold’s Gym. “We are excited to find an equipment partner who sees the tremendous equity of our brand and will deliver high-quality home fitness equipment to the marketplace.”

Gold’s Gym is accepting proposals for semi-exclusive or exclusive opportunities by product category, territory or distribution channel. Products are categorized by large and small exercise equipment, and distribution channels include super center/wholesale clubs, specialty mass, department stores, sporting goods/sports specialty/fan shops, internet/TV/catalog and more. A complete list of all products and distribution channels up for consideration is included in the full RFP.

CLC – Specialty Brands is facilitating the RFP process for Gold’s Gym. All proposals received will be analyzed first by CLC, and top candidates’ proposals will be shared with the Gold’s Gym brand for further consideration.

The complete request for proposal may be obtained free of charge by contacting Specialty Brands Director Bruce Fletcher at [email protected]. All proposals must be submitted via no later than Jan. 31, 2020.

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