Eurosport has entered into an agreement with sportswear manufacturer Tenn Outdoors to create a range of cycling apparel in the U.K.
The Eurosport GC Collection will include a range of jerseys, bib shorts, gloves, jackets, caps, gilets, socks and drinking bottles, and will feature details such as Italian-crafted grippers, specialty performance fabrics, 3D Coolmax pads, mesh paneling and micro-perforated lycra bib braces.
The new collection also marks the first line of branded clothing from Europsort that will be targeted toward consumers in the U.K. market.
“Eurosport is without question the ‘Home of Cycling’ in Europe, with millions of fans watching the world’s biggest cycling races each year on our channels. We are delighted that we can now offer these passionate supporters a premium range of apparel which rivals the best brands in the industry,” says Ian Woods, vice president, sales, international consumer products, Eurosport.
The collection is now available exclusively via Tenn Outdoors.