Hilton and Peloton Team UpHilton and Peloton Team Up

Hilton and Peloton have announced a partnership that will make Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 brands. By the end of 2022, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s instructors and fitness content. 

The news comes on the heels of another announcement, in which Peloton will start selling its equipment in select Dick’s stores.  

“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities and food and beverage,” says Matt Schuyler, chief brand officer, Hilton. “This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.” 

Through the partnership, Hilton Honors members will also have access to special offers, including a Peloton App trial. From now until Jan. 1, U.S.-based members of Hilton’s loyalty program who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes – all with no equipment needed –  and receive preferred pricing on select Peloton connected fitness products. 

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“As the connected fitness category creator, we are constantly innovating on ways to meet our members and prospective members where they are, and that includes during busy travel seasons,” says Betsy Webb, global vice president, Peloton Commercial. “We recognize the importance for our members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current members, while also enabling potential new Members to experience Peloton for the first time.”