Sponsored By

GNC Announces Launch of GHOST x Teenage Mutant Ninja Turtles

Nickelodeon and GNC have teamed for a line of fitness supplements.

License Global

April 29, 2022

1 Min Read
GHOST

GHOST has partnered with Nickelodeon to create a line of Teenage Mutant Ninja Turtles (TMNT)-inspired products that bring the Teenage Mutant Ninja Turtles exclusively to GNC.  

With a new flavor profile inspired by the ’90s, “Ooze” features a combo of citrus and tangerine.  

“When GHOST hit GNC shelves in 2016, we knew this was the start of a long and fruitful partnership,” says Kevin Maloberti, vice president, merchandising, GNC. “We’re proud to be the exclusive retailer for this exciting collaboration between GHOST and Nickelodeon. GHOST is all about pushing the boundaries of what a supplement brand should be, and this desire to be the first through innovation matches what we’re doing at GNC.” 

The GHOST x TMNT line at GNC consists of four “Ooze” flavored products: 

  • Legend, inspired by Leonardo, GHOST’s flagship pre-workout product

  • Pump, inspired by Raphael, a caffeine-free nitric oxide product

  • Gamer and Gamer Non-Stim (caffeine-free) – Inspired by Michelangelo and Donatello, custom built by gamers for gamers

“I grew up watching and obsessing over the Teenage Mutant Ninja Turtles, so this exclusive GNC launch is one of the most exciting collaborations we’ve ever done,” says Daniel Lourenco, co-founder and chief executive officer, GHOST. “Even as licensing becomes more prevalent within sports nutrition, GHOST’s authentic and collaborative approach is unmatched. From the inspired products to the merch and apparel, the GHOST x TMNT partnership is equal parts nostalgic and innovative … this first release is just the beginning.” 

In addition to the new products, the drop includes limited-edition merchandise including black and green shakers as well as custom apparel. The new line of GHOST x TMNT products are available now at GNC retail locations nationwide as well as online at GNC.com and merchandise can be purchased at Ghostlifestyle.com

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like