and Les Mills announced a new partnership that brings the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage.
The collaboration will usher in a new age of fitness, combining innovative technologies with live fitness experiences to change the way the adidas community experiences workouts and inspire the next generation of training fans.
Driven by a collective commitment to the sport of training, the collaboration aims to revolutionize Omnifitness workouts by offering enhanced experiences both live and digitally, in addition to a new series of Gen-Z focused programs. The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to more than 300 million adiClub members.
Under the partnership, adidas training apparel, footwear and accessories will be worn by the Les Mills global athlete network. Available for both instructors and the community alike, adidas have crafted collections and products
"We’re very excited to partner with Les Mills, which is such an iconic brand in the health and fitness world,” says Aimee Arana, general manager, sportswear and training, adidas. The partnership will enable us to embrace new technology that will combine the benefits of live training, with the capabilities of digital services for our adiClub members, all supported by our latest innovations in training apparel, footwear and accessories. As part of this venture, we are excited to create new and unique workout experiences that tap into next-generation behaviors – supporting our mission to ensure everyone can benefit from the physical and mental well-being that training offers. At the heart of this collaboration is the commitment to our shared values, and we’re looking forward to accelerating the quality of live and in-home fitness and tailored regimes with Les Mills for our adidas community, no matter where they are based.”
Throughout 2023, adidas and Les Mills will continue to push the boundaries by creating an enhanced athlete journey for live fitness, with events taking place in Singapore, Los Angeles, Stockholm, Paris, Barcelona and other global cities.
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