JadeYoga, a division of Jade Industries, announced its collaboration with the Grateful Dead. Jade’s Grateful Dead collection will include its Harmony mats, cork yoga blocks and cotton yoga straps featuring the Grateful Dead dancing bears in yoga poses.
“When I first saw the Grateful Dead in Glens Falls, N.Y. over 40 years ago, I never would have thought I would someday have a chance to work with the band or just how fitting it would be,” says Dean Jerrehian, founder, JadeYoga. “With the Grateful Dead’s history of environmental activism and support, the Dead is a perfect match for Jade’s mission of creating the best quality, most eco-friendly yoga products and giving back to the earth with each product sold.”
The Grateful Dead Collection includes:
Jade’s natural rubber Grateful Dead Harmony mat, with Grateful Dead dancing bears embroidered in Tree, Downward Dog, Warrior, Crow and Dancer yoga poses.
Jade’s natural Grateful Dead Cork Yoga Block engraved with the Grateful Dead dancing bears in these same poses.
Jade’s heavy duty cotton yoga straps embroidered with the Grateful Dead “Yogi Bears.”
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