JadeYoga Announces Collaboration with the Grateful Dead

All products feature the dancing bears in yoga poses.

License Global, Content Editor

December 2, 2022

1 Min Read
The complete JadeYoga Grateful Dead collection.
The complete JadeYoga Grateful Dead collection. Jade Industries

JadeYoga, a division of Jade Industries, announced its collaboration with the Grateful Dead. Jade’s Grateful Dead collection will include its Harmony mats, cork yoga blocks and cotton yoga straps featuring the Grateful Dead dancing bears in yoga poses. 

“When I first saw the Grateful Dead in Glens Falls, N.Y. over 40 years ago, I never would have thought I would someday have a chance to work with the band or just how fitting it would be,” says Dean Jerrehian, founder, JadeYoga. “With the Grateful Dead’s history of environmental activism and support, the Dead is a perfect match for Jade’s mission of creating the best quality, most eco-friendly yoga products and giving back to the earth with each product sold.” 

The Grateful Dead Collection includes:  

  • Jade’s natural rubber Grateful Dead Harmony mat, with Grateful Dead dancing bears embroidered in Tree, Downward Dog, Warrior, Crow and Dancer yoga poses.  

  • Jade’s natural Grateful Dead Cork Yoga Block engraved with the Grateful Dead dancing bears in these same poses.  

  • Jade’s heavy duty cotton yoga straps embroidered with the Grateful Dead “Yogi Bears.” 

Read more about:

The Grateful Dead

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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