Sponsored By

Joe Fresh and Sasha Exeter Launch New Activewear Collection and Continue Partnership

The limited-edition collection will be available online and in select retail stores on Jan. 27.

License Global

January 21, 2022

1 Min Read
Sasha Exeter in the catsuit from the new limited-edition collection
Joe Fresh

Joe Fresh has announced its latest collaboration with long-time partner Sasha Exeter, brand marketer and entrepreneur. The capsule collection includes activewear and loungewear for women and girls, and for the first time, a men’s and boys’ line. 

"I have really taken the time to gather all the feedback from my community and incorporated it into a collection that not only provides more options but is diverse in size and offers something for the whole family," says Exeter. 

Joe Fresh has partnered with Sasha Exeter since 2017, launching its first collaboration with her in 2021.  

"Working alongside Sasha to design this collection has been so great, especially to be able to use her knowledge as an athlete," says Geneviève-Josee Finck, senior director of product development, Joe Fresh. "We are excited to give customers a more behind-the-scenes look with videos on our digital channels of what it takes to design a collection that is both functional for activewear and stylish for streetwear." 

The limited-edition Joe Fresh x Sasha Exeter collection will have over 20 styles, including a one-piece catsuit, crossover leggings and matching sets, including some styles made with recycled materials.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like