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January 21, 2022
Joe Fresh has announced its latest collaboration with long-time partner Sasha Exeter, brand marketer and entrepreneur. The capsule collection includes activewear and loungewear for women and girls, and for the first time, a men’s and boys’ line.
"I have really taken the time to gather all the feedback from my community and incorporated it into a collection that not only provides more options but is diverse in size and offers something for the whole family," says Exeter.
Joe Fresh has partnered with Sasha Exeter since 2017, launching its first collaboration with her in 2021.
"Working alongside Sasha to design this collection has been so great, especially to be able to use her knowledge as an athlete," says Geneviève-Josee Finck, senior director of product development, Joe Fresh. "We are excited to give customers a more behind-the-scenes look with videos on our digital channels of what it takes to design a collection that is both functional for activewear and stylish for streetwear."
The limited-edition Joe Fresh x Sasha Exeter collection will have over 20 styles, including a one-piece catsuit, crossover leggings and matching sets, including some styles made with recycled materials.
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