Peloton Expands Brick-and-Mortar Presence

The Peloton bike, accessories and more will be at select Dick’s Sporting Goods locations.
License Global

September 30, 2022

Peloton logo.
Peloton logo.Peloton

Peloton

and Dick’s Sporting Goods have announced a new partnership in which Dick’s will sell Peloton’s hardware products, including the original bike, bike+, tread and guide and select accessories, via branded fitness shops inside more than 100 Dick’s U.S. retail locations and on its e-commerce platform. The rollout will launch early in the holiday season. 

Outside of Peloton’s owned sales channels, Dick’s will be the only retailer to carry this selection of Peloton’s connected fitness equipment.  

“Peloton is a powerful brand with a very loyal following and a product mix that’s compelling for any fitness enthusiast,” says Will Swisher, senior vice president, merchandising hardlines, Dick’s Sporting Goods. “Being able to offer Peloton to our athletes – and to provide an in-store experience for them to see and test products – gives us and Peloton extended reach into the fitness market.” 

“This partnership is a natural fit for our brand and our Member acquisition goals,” says Jen Parker, senior

vice president, global direct sales, Peloton.” Dick’s is a consumer-beloved brand with a large, incremental customer base, offering tremendous upside for us to reach broader audiences and attract potential new Members. Retail remains a critical touchpoint, and we want to provide the in-store experience that many current and prospective Members still covet.” 

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