August 3, 2020
Hostess' Twinkies and Chocolate CupCakes inspire the new flavors. Each flavor includes a premium protein blend which includes whey concentrate, milk protein isolate, whey isolate, micellar casein and egg white protein. The taste profiles only have one gram of natural sugar and no added sugar has part of the formula.
"Bodybuilding.com is excited to exclusively offer these delicious and functional new products," says Gwen Bennett, senior vice president of ecommerce, Bodybuilding.com. "We are committed to helping people across the world achieve their fitness goals while still being able to enjoy the taste of their favorite treats. Who says you can't have your Hostess Chocolate CupCake and eat it too?"
The new flavors are available now. Bodybuilding.com also plans to launch more Hostess snack cake powders soon.
Hostess' deal adds to a growing list of licensed protein powder
inspired by Fruity Pebbles earlier this year.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
