Fitness

The latest licensed products, partnerships and brand collaboration news from fitness and athletic brands.

Reebok Steps into New Gym Concept Reebok Steps into New Gym Concept

NORTH AMERICA–Reebok has partnered with the design firm Gensler for a new retail concept and campaign, called Get Pumped, to encourage healthy living nationwide.

Apr 6, 2018

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1 Min Read

Sequential's Gaiam Stretches with Jessica Biel Sequential's Gaiam Stretches with Jessica Biel

Apr 6, 2018

1 Min Read

All American Takes On Jen Widerstrom All American Takes On Jen Widerstrom

Apr 6, 2018

1 Min Read

Gold’s Gym Lifts Appliances, Protein Powders Gold’s Gym Lifts Appliances, Protein Powders

Apr 6, 2018

1 Min Read

IMG Deals for UFC Fitness Equipment IMG Deals for UFC Fitness Equipment

Apr 6, 2018

1 Min Read

Rodale Takes Men’s Health to Japan Rodale Takes Men’s Health to Japan

Apr 6, 2018

1 Min Read

U.K. Fitness Expert Lunges into Licensing

U.K. Fitness Expert Lunges into Licensing

Prominent Takes On Richard Simmons (Exclusive)

Prominent Takes On Richard Simmons (Exclusive)

Extreme Expands into Gyms

Extreme Expands into Gyms

Gold’s Gym Teams for Footwear

Gold’s Gym Teams for Footwear

Target Taps Anna Kaiser for Activewear

Target Taps Anna Kaiser for Activewear

ABG’s Tapout Opens First Flagship

ABG’s Tapout Opens First Flagship

David Hasselhoff Appoints Agent

David Hasselhoff Appoints Agent

Head Sport Teams with Capelli

Head Sport Teams with Capelli

Fam Brands Expands Marika

Fam Brands Expands Marika

Rocket Lifts Gold’s Gym

Rocket Lifts Gold’s Gym

Playboy, Burton Ready for Winter

Playboy, Burton Ready for Winter

Sequential Brands Buys Gaiam

Sequential Brands Buys Gaiam

Condé Nast Expands GQ, Self

Condé Nast Expands GQ, Self

Beachbody Extends to Apparel, Footwear

Beachbody Extends to Apparel, Footwear

Tommy Bahama Surfs with Riviera

Tommy Bahama Surfs with Riviera

Branded Products

U.S. Army Runs with Fitness Products

U.S. Army Runs with Fitness Products

'Biggest Loser' Returns to Planet Fitness

'Biggest Loser' Returns to Planet Fitness

Ridley Bikes Rides into India

Ridley Bikes Rides into India

American Freshman to Feature Micro Scooters

American Freshman to Feature Micro Scooters

MLB Teams for Kinesiology Tape

MLB Teams for Kinesiology Tape

Ripley's Launches Gotcha Apparel in Peru

Ripley's Launches Gotcha Apparel in Peru

UFC Pumps Up Gym Franchise

UFC Pumps Up Gym Franchise

Wilson Buys Louisville Slugger Brand

Wilson Buys Louisville Slugger Brand

Beachbody's P90X Expands to Equipment

Beachbody's P90X Expands to Equipment

Under Armour Expands Digital Reach

Under Armour Expands Digital Reach

Atari Enters the Fitness Game

Atari Enters the Fitness Game

Food & Beverage

Weight Watchers Launches Cereal

Weight Watchers Launches Cereal

ABG Aces Prince Apparel Deal

ABG Aces Prince Apparel Deal

Branded Products

UC Davis Releases Branded Bike

UC Davis Releases Branded Bike

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