G FUEL, MoonPie Bite into Snacks Deal

Energy drink brand G FUEL has joined forces with the Chattanooga Bakery to launch a G FUEL MoonPie flavor later this month.

G Fuel joins a curated group of best-in-class partners to expand the MoonPie brand to new product categories. MoonPie and G Fuel were brought together by MoonPie’s Licensing Agency, Lisa Marks Associates (LMA).

The G FUEL MoonPie flavor will be available for sale in 40-serving tubs and limited-edition collectors boxes, including one 40-serving MoonPie tub and one 16-ounce MoonPie shaker cup, at gfuel.com on Jun. 24. The first 1,000 orders of G FUEL MoonPie collectors’ boxes will include a special surprise from MoonPie.

 “This is a super-delicious and super-fun extension of the iconic MoonPie brand into the energy space,” says Tory Johnston, vice president, sales and marketing, MoonPie. “We’re proud to partner with G FUEL and expect MoonPie G FUEL will launch the gamers’ game to a whole new level.”