‘The Amazing World of Gumball’ Comes to Roblox

Cartoon Network’s Game On! has introduced the “Gumball Haunted House” game in Roblox, offering a solo-play experience set in a ghoulish haunted house in Elmore. The game features characters from “The Amazing World of Gumball” – Darwin, Anais, Gumball and many others. “Gumball Haunted House” is available to play on the Cartoon Network Game On! platform now. A “Gumball Tower Defence” game is also heading to the metaverse soon.   

“We are permanently reviewing Game On! through the audience lens, using performance data to inform our next immersive experience,” says Monika Oomen, vice president, brand, comms and digital content strategy, EMEA, kids, Warner Bros Discovery. “Combining highly popular game mechanics with a beloved IP and offering it on Roblox is a win-win for our audience and brand. Our strategy is inclusive of young people, seamlessly reaching kids where they love to be and delivering entertainment in the multiverse, creating a halo effect that drives brand affinity.”