Kids Industries Launches Fandom Solutions

Insights, strategy and creative agency, Kids Industries (KI), has launched three new products to make its Fandom model accessible for brands of all sizes from all sectors.

The introductory training, immersive brand workshop and root-and-branch solution, give brands access to KI’s Fandom expertise and Fandom Model.

From the fleeting enthusiasm of a toddler for their favorite cartoon character to the unwavering loyalty of seasoned enthusiasts like the “Swifties” of this world, no consumer group is more intricate or valuable than fans. They are the driving force behind brand spend, advocacy and brand longevity.

“Fans are no longer just consumers; they are the lifeblood of a brand,” says Gary Pope, chief executive officer, KI. “They embody complexity and value like no other audience. That’s why we’ve developed the KI Fandom Model, a sophisticated framework that enables brands to get closer to the fans, creating true connection with a franchise and building lasting relationships, loyalty and new revenue streams. And, perhaps most importantly, applying the principles of The Fandom Model can also improve discoverability.”

Developed after extensive research and dialog with over 30,000 individuals, the solution is designed to decode the intricate factors shaping fandom in young people, teens and adults. The new offerings will enable KI to provide a range of tailor-made solutions to meet the diverse needs of brand teams, from upskilling and creating shared thinking to large-scale, bespoke studies:

Related:A Conversation with Kids Industries on What Makes a Successful Licensing Program

“We’re committed to driving innovation and empowering brands across a range of sectors, including FMCG, entertainment, gaming, preschool, lifestyle and sports, to forge meaningful connections with their audience,” says Pope. “For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer.

“Brands must go beyond counting likes or shares; they need to truly understand the essence of fandom and be well-equipped to build lasting relationships, foster loyalty and drive growth.”