Former VP of Hasbro Global Publishing Launches Firm

Extensive Enterprises has announced the launch of its new company specializing in the development and incubation of intellectual property and agency representation in the fields of publishing and brand licensing.  

Founded by Michael Kelly, an industry veteran in the publishing and brand licensing fields with more than 30 years of experience, including 12 years at the helm of Hasbro’s global publishing department, Extensive Enterprises will offer expertise in the complex world of storytelling, worldbuilding, licensing strategy and publishing.  

“Developing a strong IP and executing the right brand strategy is vital to breaking through the noise in today’s marketplace, and storytelling is a particularly important component in any brand strategy,” says Kelly. “I have an extensive and verifiable track record of success in this space, and am looking forward to helping companies, creators and publishers achieve their goals.” 

Extensive Enterprises provides services in IP development and incubation, including creative consultation, story/character development, editorial review and brand strategy. The company also provides agency representation in publishing and brand licensing. Current clients include Valaverse, King Features, Punkies Playhouse, DCS International Productions, Anime Village and the upcoming feature animated film, “Pierre the Pigeon Hawk.”