Licensing Awards 2023
Licensing Events
Licensing Awards 2023 Winners Announced
Sep 13, 2023
Lacoste x Smiley Collection
Fashion
Lacoste x Smiley Collection
Sep 13, 2023
All Smiley
Brand Licensing Europe promotional image.
Brand Licensing EuropeBrand Licensing Europe Confirms New Exhibitors, a New Licensee Pavilion and Advice Centre

Sep 7, 2023

Tommy Jeans x Smiley Apparel Collection
FashionTommy Jeans and Smiley Announce Streetwear Collection

Apr 24, 2023

Smiley x ASOS collection
FashionSmiley and ASOS Announce Apparel Collaboration

Apr 3, 2023

T-shirt from the Smiley x Billabong collection.
ApparelBillabong x Smiley Casual Apparel Launches

Dec 13, 2022

Kids hoodies from the Gap and Smiley winter collection.
ApparelGap and Smiley Launch Winter Collection

Nov 4, 2022

Smiley tea.
Location Based EntertainmentSmiley Launches New Tea House Experience

Oct 10, 2022

Apparel from The Smiley Company.
Branded ProductsThe Smiley Company: Smiling from Year to Year

Sep 1, 2022

B. Smiley.
ArtMighty Jaxx Launches B. Smiley Collectible

Aug 18, 2022

New Media/SocialThe Smiley Company Launches Exclusive Digital Designs on Ready Games’ Icon App

Apr 27, 2022

New Media/SocialUrban Outfitters Europe Unveil Smiley x Andre Saraiva NFT

Apr 18, 2022

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HomeYellowpop and André Saraiva Celebrate 50 Years of Smiley with Limited-Edition Collaboration 

Apr 6, 2022

The Smiley Company logo
Corporate BrandsThe Smiley Company Launches Collector's Edition for 50th Anniversary

Feb 22, 2022

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HomeChinatown Market Unveils Smiley Chia Pet

Jul 28, 2021

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AccessoriesConcept One, Smiley Team for Accessories

Jul 27, 2021

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Corporate BrandsSmiley, Super RTL Announce Licensing Partnership

Feb 22, 2021

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Corporate BrandsSmiley Releases 50th Anniversary Short Film

Jan 9, 2021

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PodcastThe Licensing Mixtape: An Historic Year Through the Lens of Smiley

Nov 29, 2020

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Licensing EventsSmiley Announces 50 for 50

Oct 7, 2020

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Licensing EventsSmiley Talks Positive Impact and Emotionally Intelligent Brand Leadership

Oct 6, 2020

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Brand Licensing EuropeKeynote: Re-Affirming Purpose Through Positivity, Creativity and Connection

Oct 5, 2020

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Licensing EventsIndustry Leaders Spotlight European Trends at Festival of Licensing

Oct 5, 2020

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ApparelSmiley, Bershka Team for Fashion Capsule

Sep 10, 2020

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ApparelSmiley, Luke 1977 Team for Charitable Collab

Jul 30, 2020

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Beauty & CosmeticsCiaté London, SmileyWorld Launch Beauty Line, Icons

Jul 20, 2020

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ApparelLoewe Drops Smiley Capsule Through Paula’s Ibiza Line

Jun 24, 2020

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Corporate BrandsLynx Africa Taps Smiley for 25th Anniversary Campaign

Jun 4, 2020

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ApparelSmiley, United We Stream Team for ‘Don’t Worry Be Happy Manchester’

May 27, 2020

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Health & WellnessSmiley Launches Masks in India

May 21, 2020

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