License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

lukesmiley.png

Smiley, Luke 1977 Team for Charitable Collab

British menswear brand Luke 1977 will donate 20 percent of sales from their new Smiley collaboration to the charity PAPYRUS.

British menswear brand Luke 1977 has debuted a collaboration with Smiley for this summer with a percentage of profits going towards youth suicide prevention charity PAPYRUS

The capsule line blends the lifestyle and musical heritage of both brands to create a range of t-shirts, bucket hats and towels that feature large Smiley prints.

Profits from the collaboration will help fund the services PAPYRUS provides, including confidential support and advice for young people and concerned parents, friends and teachers through their helpline HOPELINEUK.

“It’s another excellent example of how we are trying to find purpose with our licensing partnerships, using our non-profit Smiley Movement to facilitate charity relations that are aligned to our partners' values,” says Nicolas Loufrani, chief executive officer, The SmileyCompany. “PAPYRUS’s cause is hugely important and close to all of our hearts and we hope to build long term support for them.”

TAGS: Smiley
Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish