Smiley Launches Masks in India

The masks produce equivalent protection to an N95 mask.
License Global

May 21, 2020


Dream Theatre has joined forces with The Smiley Company and Shivatex Industries to develop Smiley masks in response to COVID-19.

The new Smiley anti-viral masks provide a high degree of protection equivalent to a N95 grade mask. INR 10 from the retail packs and INR 50 from the institutional packs are being donated to KVN Foundation’s FeedMyCity initiative, which has been providing more than 31 million meals to the underprivileged since lockdown and continues to do so.

The masks sport Smiley designs and are manufactured by Shivatex Indutries, an ISO certified company. The outer layer of the mask is polyester and the inner layer is cotton, with a filter inserted between the two layers. The filter is based on the same testing parameters as N95 and N99 masks. The masks are washable up to 40 times and with filters that changes every 15 days, have a far higher usage period in comparison to N95 and N99 masks which have a recommended use of not more than 10 times.

The masks are also available for

institutional use and a special two-mask, nine-filter pack has been created for office and factory staff. Institutional orders can be placed through the website

, which also provides updates of how the purchase linked donations are directly impacting the underprivileged communities and frontline personnel.

There are currently five Smiley designs on offer and more designs getting added. The masks will be available on Bigbasket, Amazon, Nykaa, TataCliq and leading pharmacy chains. More e-commerce platforms, standalone stores and chemists are in the process of getting added to the distribution channels and will also start retailing the Smiley masks soon.

Consumers can donate the Smiley anti-viral masks for frontline warriors and under-resourced communities directly through this link:


Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.