License Global
July 28, 2021
Chinatown Market has revealed a collaboration with Smiley for a Chia Pet. The collaboration was put together by Chinatown Market’s licensing agent, Jason Kletzky, president, Collaborations Licensing.
Chinatown Market is also working on a capsule collection of t-shirts and shorts to mark the launch of the product.
“We love to work on projects that are unexpected, especially when they bring joy to the world,” says Michael Cherman, creative director, Chinatown Market. “When we had the initial conversation about doing something with Chia Pet, I knew we needed to create a planter out of our classic Smiley Basketball.”
Both the Chia Pet and the capsule collection will only be available on thechinatownmarket.com.
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