Smiley, Bershka Team for Fashion Capsule

Bershka returns for another collaboration that gives Smiley a unique pink remix.
License Global

September 10, 2020

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The Smiley Company and Bershka have teamed up for another collaboration that gives Smiley a pink remix.

“It’s in these times that the color pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever,” says Michaela Fass, senior vice president, fashion, The Smiley Company. “By partnering with Smiley, Bershka have created a capsule that not only spreads some love, optimism and positivity when needed, but does it with the creative swagger that has kept Smiley at the forefront of artistic culture for nearly five decades.”

Smiley and Bershka created a capsule that is mostly unisex with a ‘90s, oversized feel that keeps the launch authentic and right for the times. Highlights include a white set with an overall pink smiley print and a matching denim jacket and jeans set, with pink smiley printed allovers.

Bershka has even given a nod to Smiley’s deep roots in music by teaming up with superstar electronic

duo Sofi Tukker to promote the new collection.

The collection is available now.

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