Sponsored By

Smiley, Bershka Team for Fashion Capsule

Bershka returns for another collaboration that gives Smiley a unique pink remix.

License Global

September 10, 2020

1 Min Read
siileybershka.png

The Smiley Company and Bershka have teamed up for another collaboration that gives Smiley a pink remix.

“It’s in these times that the color pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever,” says Michaela Fass, senior vice president, fashion, The Smiley Company. “By partnering with Smiley, Bershka have created a capsule that not only spreads some love, optimism and positivity when needed, but does it with the creative swagger that has kept Smiley at the forefront of artistic culture for nearly five decades.”

Smiley and Bershka created a capsule that is mostly unisex with a ‘90s, oversized feel that keeps the launch authentic and right for the times. Highlights include a white set with an overall pink smiley print and a matching denim jacket and jeans set, with pink smiley printed allovers.

Bershka has even given a nod to Smiley’s deep roots in music by teaming up with superstar electronic duo Sofi Tukker to promote the new collection.

The collection is available now.

Read more about:

Smiley

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like