The Lacoste x Smiley collaboration blends elements of both brands. It creatively deconstructs tennis apparel, introducing a new logo where the signature Smiley trademark is transformed into a tennis ball. The Lacoste crocodile holds a Smiley tennis ball, while the round Smiley replaces the 'O' in Lacoste.
The collection, anchored to active fashion, combines the iconic Smiley brand with Lacoste’s timeless pieces, encompassing a variety of items, such as tennis skirt, polo shirt, shorts, cap, etc. to create the tennis core, court style. Fresh collaboration logos are incorporated into comfortable and casual hoodies and T-shirts. The Smiley embroidered onto the chest is simple yet stylish, while the crocodile pattern reflects the tennis
The Lacoste x Smiley collaboration will officially launch this month at China Lacoste offline stores, the official WeChat mini-program store, Tmall official flagship store and the official Lacoste Douyin flagship store.
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