Lacoste x Smiley Collection

First collaborative collection features tennis-themed clothing.

License Global

September 13, 2023

1 Min Read
Lacoste x Smiley Collection
Lacoste x Smiley CollectionLacoste, Smiley

The French active fashion brand, Lacoste, and the fashion brand, Smiley, have announced their first collaborative collection. The collaboration, Lacoste x Smiley, fuses sport and style, tennis and smiles – presenting a distinctively bold and joyful collection.

The Lacoste x Smiley collaboration blends elements of both brands. It creatively deconstructs tennis apparel, introducing a new logo where the signature Smiley trademark is transformed into a tennis ball. The Lacoste crocodile holds a Smiley tennis ball, while the round Smiley replaces the 'O' in Lacoste.

The collection, anchored to active fashion, combines the iconic Smiley brand with Lacoste’s timeless pieces, encompassing a variety of items, such as tennis skirt, polo shirt, shorts, cap, etc. to create the tennis core, court style. Fresh collaboration logos are incorporated into comfortable and casual hoodies and T-shirts. The Smiley embroidered onto the chest is simple yet stylish, while the crocodile pattern reflects the tennis DNA of the brand. Apart from daily items like hoodies and tees, the collection also includes a creative collection of asymmetrically designed plaid shirts and duckbill caps adorned with the new logo and jackets with stitched details.

The Lacoste x Smiley collaboration will officially launch this month at China Lacoste offline stores, the official WeChat mini-program store, Tmall official flagship store and the official Lacoste Douyin flagship store.

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