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NFT is part of ongoing partnership between Andre Saraiva, Urban Outfitters and Smiley.
April 18, 2022
Urban Outfitters Europe is entering the Web3 space with a celebration commemorating its 50th anniversary by supporting the launch of Smiley NFT artwork by graffiti artist, André Saraiva.
To honor this milestone, it has released 500 limited-edition NFTs as part of the Smiley Collectors' Edition. Not only are these collectible works of art, but these NFTs also act as "utility tokens" that will unlock prizes and rewards for select NFT ticket holders, to be announced weekly over the course of the next 10 weeks.
For the 50th anniversary, Saraiva has created a set of signature works of art with his unique take on the Smiley logo. The customized Smiley logo sees André play with the Smiley face and replace elements with his own established graffiti art style. André brings together his famous Mr. A alter-ego and combines it with Smiley's design to create a celebration of two subcultures.
The public mint of the André Saraiva 500-piece NFT collection dropped on April 15, available via Urban Outfitters on OMGdrops.com. In addition to the NFT, Urban Outfitters will retail a range of Smiley Collectors' Editions as homeware and fashion pieces online and in-stores, including collaborations with iets frans…, Champion, By Samii Ryan, Crocs, Havaianas, Market, Eastpak, THE SKATEROOM, Sunnylife and Yellowpop.
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