Sponsored By

Mighty Jaxx Launches B. Smiley Collectible

The figure is part of the ongoing 50th anniversary of The Smiley Company.

License Global

August 18, 2022

1 Min Read
B. Smiley.
B. Smiley.Mighty Jaxx/Smiley

Mighty Jaxx has released the B. Smiley (50th Anniversary Edition) collectible as part of The Smiley Company’s 50th anniversary celebration.  

The Smiley Company enlisted graffiti artist André Saraiva to reimagine the Smiley logo through various collection releases, paying homage to the artists that have subverted the Smiley and marking the anniversary milestone. Mighty Jaxx joins the lineup of hand-selected partnerships across art, fashion, film, music, print and pop culture that embody the spirit of Smiley’s history. 

The 12-inch vinyl art collectible sports B.Smiley’s signature pose and is styled in apparel from the André Saraiva x Smiley collaboration. This visual artist put his spin on the artwork, using one of his favorite forms of expression - graffiti - seen on the vibrant one-of-kind jacket.  

“It’s an absolute honor to be able to collaborate with The Smiley Company on reaching such a momentous benchmark,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx. “It goes without saying that 50 years is an impressive length of time to be able to continually spread positivity and inspire generations of activists, artists and creators alike. What B.Smiley represents matches the feeling we here at Mighty Jaxx want to encapsulate in our collectibles, and we’re excited to commemorate that feeling and icon through this launch.”  

Related:The Smiley Company: Smiling from Year to Year

The Smiley Company is exhibiting at Brand Licensing Europe. Register for the event here. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like