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August 18, 2022
The Smiley Company enlisted graffiti artist André Saraiva to reimagine the Smiley logo through various collection releases, paying homage to the artists that have subverted the Smiley and marking the anniversary milestone. Mighty Jaxx joins the lineup of hand-selected partnerships across art, fashion, film, music, print and pop culture that embody the spirit of Smiley’s history.
The 12-inch vinyl art collectible sports B.Smiley’s signature pose and is styled in apparel from the André Saraiva x Smiley collaboration. This visual artist put his spin on the artwork, using one of his favorite forms of expression - graffiti - seen on the vibrant one-of-kind jacket.
“It’s an absolute honor to be able to collaborate with The Smiley Company on reaching such a momentous benchmark,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx. “It goes without saying that 50 years is an impressive length of time to be able to continually spread positivity and inspire generations of activists, artists and creators alike. What B.Smiley represents matches the feeling we here at Mighty Jaxx want to encapsulate in our collectibles, and we’re excited to commemorate that feeling and icon through this launch.”
The Smiley Company is exhibiting at Brand Licensing Europe. Register for the event here.
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