"We are very excited to add the original Smiley icon to our brand portfolio," says Thorsten Braun, chief content and revenue officer, Super RTL. "Smiley's positive and optimistic message, which reminds us how powerful a smile can be, is a perfect fit for us. Smiley moves with the times and is constantly reinventing itself – with our expertise in content development and our marketing power; we will further increase brand appeal in the relevant target groups."
The Smiley Company has more than 420 licensees worldwide, its cooperation with leading retail partners and various collaborations in the fashion, accessories, home, food, stationery and entertainment sectors.=
"We have been building our brands in German-speaking countries directly for decades and managed to sign the best and biggest manufacturers and retailers, so I see it as a natural continuation
Long-term content and marketing measures and cross-media marketing by Super RTL to further strengthen the brand are already being developed. Various promotions for Smiley's 50th anniversary in 2022 are also in the works.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.