First Smiley tea house officially announces its opening in Beijing Chaoyang Joy City.

License Global

October 10, 2022

1 Min Read
Smiley tea.
Smiley tea.Smiley

Smiley tea recently opened on the 8th floor of Beijing Chaoyang Joy City. The space has been designed as an immersive Smiley experience hub with various Smiley installations for customers to experience the brand. 

Smiley tea is operated by franchisee, Chanyo, which operates over 6,000 restaurants. Chanyo developed a tea menu based on original leaf steam tea for Smiley tea, combining tea and wine, tea and coffee to make the Chinese and Western fusion tea. It will be a new experience for followers of the Smiley brand

“I am super proud to launch our first Smiley tea which is actually the first permanent restaurant concept we ever opened,” says Nicolas Loufrani, chief executive officer, Smiley. “The teams at Chanyo and Smiley have been working very hard for a year to come up with this fantastic tea house. In line with our brand values, it is positive, creative and sophisticated. I can’t wait to go back to China and try it for myself in one of the many cities where we are planning to open.” 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like