October 10, 2022
Smiley tea recently opened on the 8th floor of Beijing Chaoyang Joy City. The space has been designed as an immersive Smiley experience hub with various Smiley installations for customers to experience the brand.
Smiley tea is operated by franchisee, Chanyo, which operates over 6,000 restaurants. Chanyo developed a tea menu based on original leaf steam tea for Smiley tea, combining tea and wine, tea and coffee to make the Chinese and Western fusion tea. It will be a new experience for followers of the Smiley brand.
Seating area at Smiley tea.
“I am super proud to launch our first Smiley tea which is actually the first permanent restaurant concept we ever opened,” says Nicolas Loufrani, chief executive officer, Smiley. “The teams at Chanyo and Smiley have been working very hard for a year to come up with this fantastic tea house. In line with our brand values, it is positive, creative and sophisticated. I can’t wait to go back to China and try it for myself in one of the many cities where we are planning to open.”
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