United We Stream the new streaming platform broadcasting home-grown Manchester, U.K. art, music and culture to audiences around the world during the global pandemic, has teamed up with Smiley and Plan B agency to drop an exclusive limited-edition hoodie and tee shirt available exclusively through United We Stream.
The tee shirt features the Smiley logo alongside the Manchester bee and is accompanied by the slogan “Manchester, Don’t Worry Bee Happy.”
“This is a hugely important project to Smiley, as we focus on spreading good news against the backdrop of relentlessly negative news in the world today,” says Matt Winton, partnerships head, Smiley. “Smiley has a unique relationship with Manchester and its music scene and we have designed a capsule that pays homage to that and the great spirit of this iconic city.”
All proceeds from the range will go directly to a relief fund, with 70 percent going specifically to support the Greater Manchester night-time economy including music venues, bars, freelancers and cultural organizations whose work has been halted by the pandemic. 20 percent of the donated funds will also be going to the Mayor of Greater Manchester’s charities and 10 percent donated to Nordoff Robbins Music Therapy Charity.
Since the beginning of April 2020, UWS has raised £340,000 from donations and the product launch.