Licensing Awards 2023 Winners Announced

On Tuesday, Sept. 12, the licensing industry gathered in The Great Room at London’s Grosvenor House Hotel to learn the winners of the 2023 Licensing Awards.

Compered by comedian, Tom Allen, standing in for Joel Dommett, the audience of 1,200 were welcomed by Max Publishing’s Ian Hyder and Jakki Brown.

The awards culminated with Danny Schweiger and Mark Schweiger, joint managing directors, Character World Brands, being awarded this year’s Honorary Achievement.

Licensing Awards 2023 winners

The 2023 Licensing Awards Winners

The U.K. Rising Star Award: Ellie Yarnell

Retail Category

Best Retailer of Preschool Licensed Products (Age Group 0-5): The Entertainer

Best Retailer of Kids’ Licensed Products (Age Group 5-16): Primark

Best Retailer of Adult Licensed Products: HMV

The Radar Award: Lush

Best Overseas Retailer: H&M

Best Licensed Retail Marketing Initiative: Miffy Year of the Rabbit Campaign, with Ichiba

Best Licensed Promotions Campaign: “PAW Patrol” on a Stroll Campaign, with Dogs Trust

Best Licensed Live Event: “Peaky Blinders: The Rise Live Immersive Theatrical Show,” from The Everywhere Group

Product Categories

Best Licensed Toys or Games Range: “Gabby’s Dollhouse” Collection, from Spin Master

Best Licensed Dress-Up or Partyware Range: “Bluey” Party, Balloon and Dress-Up Collection, from Amscan International

Best Licensed Preschool Apparel or Accessories Range (0-5): Peanuts Collection for Primark, from Blues Group

Best Licensed Children’s Apparel or Accessories Range: Pokémon x Clarks Collection, from Clarks

Best Licensed Adult Apparel or Accessories Range: Smiley Originals x ASOS, from Somerbond

Best Licensed Written, Listening or Learning Range: Learn with Peppa Range, from Ladybird Educational

Best Licensed Paper Products or Stationery Range: Peter Rabbit Pop-Up Card Range, from Cardology

Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range: “The Grinch” Cosmetics, from Revolution Beauty

Best Licensed Food or Drink Range: “PAW Patrol” Juice Drink, from Vital-Life Nutraceuticals

The Innovation Award: McDonald’s French Fries Crossbody Bag x Loungefly, from Funko

Best Sustainable Licensed Product: Ben & Jerry’s x Tony’s Chocolonely Ice Cream and Chocolate Co-Branded Collaboration

Property Category

Best Preschool Licensed Property (Age Group 0-5): “Bluey”

Best Children’s or Tween Licensed Property (Age Group 5-12): Barbie

Best Teen or Adult Licensed Property: “Stranger Things”

Best Gaming Licensed Property: The Pokémon Company International

Best Film Licensed Property: “The Super Mario Bros. Movie”

Best Music or Celebrity Licensed Property: The Rolling Stones

Best Sports Licensed Property: Arsenal Football Club

The Classic Licensed Property Award: Wizarding World

What Kids Love Award: “Minecraft”

Honorary Achievement Award

Danny Schweiger, Mark Schweiger, Character World Brands

The Licensing Awards are owned and organized by Max Publishing and were supported by headline sponsor, Brand Licensing Europe 2023, and industry trade body, Licensing International.