The curated collection is available online through designers' e-commerce platforms starting today, with additional items launching in select [email protected] locations, an ongoing series of limited-time pop-up shops at select stores and on Nordstrom.com/POP beginning March 4.
Developed in partnership with Sarah Andelman, creative director, Colette, and graffiti artist André Saraiva, the new collection encapsulates Smiley's brand ethos of "take the time to smile." The limited-edition collection pays homage to artists, designers and creators who have spread positivity over the past 50 years.
The 50-plus designers featured in the Collector's Edition took inspiration from household fashion and lifestyle trends over the past five decades, with each piece layering
Fashion and accessories from Raf Simons, Palm Angels, Moschino and more
Cult sport and street designers from Champion, Market, Eastpak, New Era and more
Beauty edits from 212 by Carolina Herrera, Ciate and more
Seasonal accessories from Havaianas, Vanessa Bruno and Vilebrequin
Music and tech accessories from Happy Plugs and Casetify
Home and design pieces from The Skateroom, Yellowpop and Seletti
"Over the last five decades, Smiley has collaborated with brands across all categories imaginable – from fashion to music, to design, accessories, travel and more – with the iconic smiley influencing culture every step of the way," says Nicolas Loufrani, chief executive officer, The Smiley Company. "The exclusive Collector's Edition showcases our commitment to continue to spread positivity and smiles within all facets of culture for the next 50 years and beyond."
A complete list of designers included in the Collector's Edition can be found at Smiley.com.
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