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Winners: Brand & Lifestyle Licensing Awards 2021

Winners of product, retail and property awards categories were announced on Oct. 20.

The winners of the Brand & Lifestyle Licensing Awards 2021 were announced at the event held at the Hilton Park Lane Hotel in London and hosted by Dom Joly.

The event, sponsored by Brand Licensing Europe and supported by Licensing International, the event was attended by 400 retailers, licensees and brand owners. The event was organized by Max Publishing.

The winners of the B&LLAs 2021 are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by The Point.1888):

V&A Bags and Accessories Collection from Mulberry


Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management):

Barratt ice cream from Ice Fresh


Best Brand Licensed Health and Beauty Product or Range (sponsored by CAA-CBG):

Eve Sleep Well Slept collection from IG Design Group


Best Brand Licensed Adult Apparel Product or Range (sponsored by Wildbrain CPLG Lifestyle):

Natural History Museum collection from Finisterre


Best Brand Licensed Gifting Product or Range (sponsored by The Jockey Club):

Van Gogh stationery and gifting collection from Blueprint Stationery


Best Brand Licensed Homewares, Kitchen and Tabletop Product or Range (sponsored by Pringles):

Country Living Whitstable and Hastings Kitchens from Homebase


Best Brand Licensed Children’s Product or Range (sponsored by Asgard Media):

Classic LEGO Bricks collection from Adidas


Best Brand Licensed Electrical and DIY Products or Range (sponsored by Golden Goose):

Paul Smith Braunc from Zeon


Best Brand Licensed Home Décor Product or Range (sponsored by Start Licensing):

Scion Living x Next from Next


Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery Consumer Products):

Marmite Houmous from Freshpak Chilled Foods



Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk):



Best Department Store Or Mixed Retailer of Licensed Brands (sponsored by Metrostar):

John Lewis & Partners


Best Supermarket of Licensed Brands (sponsored by TSBA):



Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity):




Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe):

Natural History Museum


Best Licensed Lifestyle Brand (sponsored by Products of Change):

The LEGO Group


Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands):



Best Licensed Food Or Beverage Brand (sponsored by HEAD):

The Coca-Cola Company


Best Licensed Fashion or Talent Brand (sponsored by H&A):



Brand Licensing Ambassador 2021 (sponsored by 5):

Daniel Avener, chief executive officer, MDR Brand Management

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