2024 Bologna Licensing Awards Winners Announced

Announcement made at 61st Bologna Children's Book Fair.

License Global

April 9, 2024

2 Min Read
Bologna Licensing Awards logo.
Bologna Licensing Awards logo.Bologna Licensing Award

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, have been announced. The awards are a part of the Bologna Licensing Trade Fair/Kids, which is in turn a part of the Bologna Children's Book Fair, taking place in Italy this week. 

The Awards this year had 13 categories, including Best Licensed Sustainable Project and Best New Licensing Stars 2023, both new. The jurors Philippe Guinaudeau, Ian Hyder, Helena Mansell-Stopher, Cristiana Paesani, Astrid Specht chose the winners from almost 190 entries from all over the world.  

The winners in each category are:  

  • Best Preschool Licensing Project –  Universal Products & Experiences in partnership with Spin Master for the “Gabby's Dollhouse” project 

  • Best Kids Licensing Project – The Pokémon Company International for the Pokémon x Van Gogh Museum project with the Van Gogh Museum.

  • Best Teen Licensing Project – The Pokémon Company International with the project Clarks x Pokémon in synergy with Clarks 

  • Best Young Adult Project – Rai Com for the Mare Fuori (The Sea Beyond) licensing program, in partnership with various partners 

  • Best Retail Project – Mattel Europe with the Barbie x Zara project in collaboration with Zara 

  • Best Fashion Project – The Pokémon Company International and Dolly Noire for the Dolly Noire x Pokémon project 

  • Best Licensed Publishing Project – Andersen Press with the illustrated book Goodnight Elmer 

  • Best Licensed Toy Project – Universal Products & Experiences in partnership with Spin Master for the playset “Gabby's Dollhouse” 

  • Best Promotion/Loyalty Campaign – Studio 100 International with the Vegesaurs x Lidl campaign, in collaboration with Lidl 

  • Promotion: Best Licensed Kiosk Product – Mondadori Media with the Peanuts 3D collection, together with CPLG WildBrain and Peanuts Worldwide 

  • Best Licensed Sustainable Project – Studio 100 International for the project Maya – License Factory in Natural Dye, in partnership with License Factory 

  • Best New Licensing Stars 2023 – Nerd Agency (FILM.UA Group) for Mavka. The Forest song 

  • Best Property of The Year – Mattel with Barbie 

Related:Trending: What's Happening at Bologna Children's Book Fair

Watch: License Global at Bologna Children's Book Fair 2024 ...

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License Global

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